An online store is the most successful method of promoting goods today. Compared to the offline business, it does not require an impressive investment, rent of retail, warehouse space, or a large army of employees. The entire workflow is transferred to virtual space. To conduct and control such a business is easy, being anywhere in the world.
Planning to bring your company to the top of the segment, to the top of the ratings, wanting to increase brand awareness, sales of goods, achieve sales take-off, profit growth, learn what an online store must have in order to sell.
Wanting to engage in online trading with maximum benefit for yourself, you must first create an online store site. The second equally important issue is its active promotion on the network. Saving money on advertising and promotion leads to the transformation of any site from the category of profitable to the category of ineffective. Only a well-designed site in combination with effective promotion tools will be the key to the growth of economic indicators of a developed business.
What should an online store have to bring returns? There are several types of tools that influence the successful existence of an online store, namely:
A set of measures aimed at optimizing the site in order to increase its position in the results of search engine results for the most frequent user requests
• Contextual advertising
A kind of advertising in the Internet space belongs to high-precision tools that promote selling products to a specific group of people according to their requests, including by name, cost, geolocation and a number of other parameters
A set of tools to increase the recognition of the manufacturer, his products in social networks
This is a quality indicator that characterizes the usability of a site user.
• Cross-cutting analytics
The use of this type of analytics helps to optimize the operation of the resource, understanding by the owner of the site where the users come from, what they are interested in, which pages, products they have in priority.
• Web analytics
The set of actions related to the collection, analysis of parameters regarding the qualitative and quantitative characteristics of the site
• Mystery shopper
A popular service that allows you to get reliable information about the situation in the company. The employee acts as a potential buyer of the store, his task is to identify business flaws, collect objective information on issues voiced by the customer.
Skillful use of the above tools in promotion will guarantee the profitability of the site and the business as a whole.
Offer from our company
Specialists of our marketing agency will professionally develop an online store for your company, help in its promotion ( SEO , SMM , context, usability , web , end-to-end analytics, mystery shopper).
If there is a working site, they will conduct its audit, identify shortcomings, help to adjust the content, and achieve convenience in work for visitors. With the help of marketing tools, they will increase conversion, breathe new life into the resource.
Interested in website development, promotion? Looking for professionals? The marketing agency “ Rouqot ” qualified will help you in these matters!