Increased applications by 2 times and conversion from advertising by 4 times

Company: Lexet

Service: PPC

Result: The number of applications increased in Google AdWords, but the application price also increased. Yandex Direct had a tiny decrease in the value of the application and a strong, by 58.5%, increase in the number of applications. Of the 40 campaigns created by Yandex and the same number in Google AdWords, only 4 worked fine – these are common key queries that weren’t at launch.


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We have increased our profits and brought more than 3,000 websites to the leaders of the topic. The average conversion of our customers reaches 14%.


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